Norwich Union Healthcare - new advertising campaign

Norwich Union Healthcare has launched a new advertising campaign.

 

The push, from a new agency, comprises television and online activity, alongside direct marketing work. The TV ads will run for a month before returning to screens later in the year.

 

The on-screen creative shows a family enjoying the benefits of Norwich Union Healthcare’s health solutions service. The spot features the tagline, shown on a greetings card, of ‘Get well soon.’

 

The ads will run on regional and national networks during the day and early evening.

 

Steve Cook, communications manager at Norwich Union Healthcare, says: “This campaign is part of our strategy to raise the profile of private healthcare and the positive role it can play in reducing the time patients wait to receive medical treatment in most cases. This will help raise awareness of Norwich Union as a leading provider of private healthcare and encourage people to think about how they can get well soon.”