PruHealth taking off big time

PruHealth, innovative health insurer, is taking off big time.

 

Over the last year, the number of customers went up from 7,400 to 58,912, a 700% increase.

 

PruHealth's offering has been extremely well received in the UK market. The central Vitality philosophy of incentivising better health is popular with customers.

 

PruHealth has taken a leadership position intellectually in the private medical insurance market, and encouraged other insurers to help customers become healthier.